NOTE: In every sports-themed movie, each character plays a distinctive role for their fictional squad. Blackhawks Theather will compare those characters and their roles with those of the Stanley Cup champion Chicago Blackhawks. This segment will run each and every day for the next month at 10 a.m. CST. That should keep us all busy up to and throughout the Capocalypse. Enjoy.

Though you won’t see  John McDonough wrestling a bear anytime soon, his PR savvy and built-in knowledge to sell his product have led to over 100 consecutive sellouts at the United Center and counting.

McDonough’s promotions are far less shady than those of  Jackie Moon’s (Semi Pro), but each had a goal in mind: Drive up attendance and resurrect a dormant franchise to relevance. McDonough succeeded in a difficult task to mend strained relationships with Blackhawk greats like  Bobby Hull and brought them back for a multitude of  Heritage Nights, which the fans ate up.

Just like Moon’s Flint Tropics proved, winning sure does help. McDonough’s been criticized for his constant desire to be in the spotlight. It’s even been joked about on certain blogs that McDonough was going to throw another parade to celebrate the victory parade. But no one can doubt McDonough’s genius in making the ‘Hawks a fan-friendly franchise — something rarely experienced during the  Bill Wirtz years.

Both Moon and McDonough pulled out all the stops to get their respective franchise noticed. Let’s just hope McDonough doesn’t try and sing “Love Me Sexy.”

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